Every day, billions of people engage with thousands of brands in the world of retail and hospitality. Tchai’s purpose is to help create genuine connections when this happens. This requires a brand to reveal its essence and a way for people to engage with this essence in an inspiring manner. We bring this to life in the most physical way possible, by designing and producing vibrant retail and hospitality spaces and iconic product presentations.


Tchai is a third-generation family-owned business, founded in the Netherlands in 1961 and branched out to the USA in 2020. We’ve grown from a manufacturer of product displays and fixtures to an organisation that creates genuine connections in retail and hospitality. We conceptualize, design and produce brand activations: stores (flagship-, brand-, concept- and pop-up stores), brand spaces, product presentations and other retail and hospitality experiences.

We’ve evolved from a traditionally run company to an organisation that’s passionately cultivating its philosophy of maximizing the personal potential of our team, clients and suppliers. What has always defined Tchai is the energy we put into every project we’re a part of. The relentless drive, the commitment, the inspiration. We call it Tchi.

Always curious about the future of retail and ready to help create it, we’re on a mission to unleash the energy of brands in order to build truly connective retail experiences.