Dobotex Levi’s Display
King of the denim jeans and also one of the greatest fashion brands in the world and of course Levi’s have their own underwear line as well; Levi’s Basics. For the European sock and underwear displays Tchai went full out. The head office in America watched closely what we were doing. Together with licence-holder Dobotex we developed and produced a whole line and presented this proudly in San Francisco. The result? They had rarely seen such a perfect development from concept to display. That’s one in the bag!