"...to immerse this very critical audience of gamers with the cinematic quality of the product… even before purchase."
To promote JBL bringing out their new product category, we designed, created and fitted a brand activation space within the store of electronics giant, Saturn (Cologne, Germany). The shop-in-shop space features our custom made JBL Quantum product displays, filled with the brand’s latest gaming headsets for customers to test and try, along with actual game spots so that people can experience, connect and come together. The JBL Quantum brand space has been located in a unique place within the Saturn megastore that was crying out for a smart décor: right under the escalators. While many of the store’s customers pass by this brand space, it is a dark and underrated position. It challenged us to make use of the limited square meters, but we have achieved a limitless impact with it.
We used this dark area as an advantage to enhance the gaming atmosphere. Using a neon-looking LED strip under the escalator, creates a futuristic signature that also highlights the gigantic dragon, that emblazons the vinyl floor.
- Brand space
- Product presentation