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  • #BrandSpaces
  • #Experience
  • #Eyewear
  • #HumanBehavior
  • #POP-UP
  • #Specticles

21 June 2020 By TCHAI

Doll house pop-up

South-Korean eyewear brand Gentle Monster collaborated with K-pop superstar Jennie Kim (BLACKPINK). They dubbed this latest collection Jentle Home, since the pop-up retail space in Seoul, which showcases the collection, resembles a doll house from Jennie’s childhood.

This life-sized, super sweet installation is filled with re-enactments of everyday moments of the doll house family-life, ceramic appetizers and bursting with pastel colours.

What we like about it: Gentle Monster always manages to surprise with their radical approach to designing ultra-Instagrammable retail spaces.

Source & Credits, Image: Instagram #Jentlehome

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