Doll house pop-up
South-Korean eyewear brand Gentle Monster collaborated with K-pop superstar Jennie of BLACKPINK. They dubbed this latest collection Jentle Home, since the pop-up retail space in Seoul, which showcases the collection, resembles a doll house from Jennie’s childhood.
This life-sized, super sweet installation is filled with re-enactments of everyday moments of the doll house family-life, ceramic appetizers and bursting with pastel colours.
What we like about it: Gentle Monster always manages to surprise with their radical approach to designing ultra-Instagrammable retail spaces.