Iittala has taken steady steps towards international growth, with a strong focus on Europe & Asia and the announcement of the Iittala and Issey Miyake Home Collection. Altogether, iittala has more than 200 stores and shop-in-shops internationally. The brand plans to increase the retail network in the coming years in all key markets, in the APAC area as well as in Europe. The steps taken to make this growth were, for instance, the new iittala shop in NK department store in Stockholm as well as the design department store Illums Bolighus in Copenhagen. Besides this, there was the opening of a branded store in Helsinki airport. Tchai realized this Iittala store at gate 28. It shows the Finnish design classics as well as the iittala x Issey Miyake collection.