JBL
SHOP-IN-SHOP

Searching for a spot where music lovers can experience a supreme sound quality? The recently developed shop-in-shop for the audio brands JBL and Harman Kardon is the place to be.
In collaboration with Harman, Tchai participated from the concept stage until the production and final installation on the shop floor.

The two brand identities are seamlessly integrated within the design which creates a pleasant look and feel while entering the shop. With the use of interactive walls and displays the shop provides shoppers with a full experience of Harman Kardon’s and JBL’s products.JBL and Harman Kardon are competing with better known companies, but they make the difference through their sound quality. With the shop floor being the place to be, our shop-in-shops and single units contribute to providing music lovers the full experience.