"...immerse this very critical audience of gamers with the cinematic quality of the product… even before purchase."
Sound is survival. Superior audio can make or break your clan's score as sound sharpens your senses and responsiveness. The JBL Quantum range aims to make every game the most immersive experience with sound and light effects. We, as Tchai, aim to deliver that experience in the store.
After having the responsibility for the design, production and (international) installation on the shop floors for JBL audio products for some time, we were excited to take on this new challenge. And to immerse this very critical audience of gamers into the cinematic quality of the product… even before purchase.
Although the tenor of this new Quantum display is completely different from the previous displays we have created for JBL, the construction base has been kept in line. This created many advantages - including a more durable production - and makes it more user friendly for the retailer to install. A new aspect of the product display is the interactive LCD, showing content related to the product line’s theme, and which augments someone’s experience while they’re testing a Quantum headphone.
"...many advantages - including a more durable production - and makes it more user friendly for the retailer to install."
The new JBL Quantum gaming product range consists of 6 different headphone types. To extend the display possibilities within the shop, and to have the audience experience and test the headphones in an interactive way, we created a second display design. A shelving construction that gives the possibility to keep some items in stock. The dark and matte colour of the metal end cap merges into the upper display and creates a sleek contrast to the vivid product packaging. Both sides of the display have diagonal stripes cut through the metal… a look that resembles features on the Quantum headphones.
- Product presentation
Quantum gaming headphones