Therefore, Tchai took O My Bag’s brand identity into a visual language of shapes and contours and incorporated them in all the details and materials. E.g.: Various elements were finished with layered wood… a recognizable, fixed style feature that expresses the striped effect that is incorporated in each bag of the collection. The unprocessed and pure wood also connotates transparency in the brand’s journey, mission and vision.
This store concept is designed in such a way that everything can be used flexibly; the retail space can be used as photo studio, or for brand events and as an office space as well.
Besides designing a store concept that elevates the pure and natural outlook of leather bags and accessories and their sustainable story, we loved working with the brand’s roots and to translate that throughout the whole brand space.
- Brand space
- Product presentation
O My Bag