Displaying Polaroid Originals

In today's world, where everyone - even a toddler - can handle a smartphone to snap anything and everything at any time, capturing moments in life can be relived even more memorably by using an instant film camera... the analogue way.

Polaroid Originals creates beautiful tools to capture these moments. They can be relived, held, and looked at forever. Tchai gives these fabulous products - Polaroid Instant Cameras and Films - a platform to steal the show on the shop floor.

For this project our Tchai team created 7 different product presentation types in a wide variety of sizes that easily fit into any retailer's furniture. By alternating the height of the display surfaces and using the iconic primary colours from Polaroid's brand identity, we achieved a playful look that matches the energy of the brand and the products.