Displaying Polaroid Originals

Polaroid

Discipline
Product presentation

Specs

Polaroid Originals
Variety of 7 types
Ready-to-assemble
Display
Product Presentation
European retail

Displaying Polaroid Originals

In today's age, where everyone - even a toddler - can handle a smartphone to snap up anything or everything, when- and wherever, capturing moments in life can be relived even more memorably when it's photographed by an instant film camera... the analogue way.

Polaroid Originals creates beautiful tools to capture these meaningful moments, relive them in something to be held in hands and turned to forever. Tchai gives these awesome products - Polaroid Instant Cameras and Films - a platform to steal the show on the shop floors.

For this project our Tchai team created 7 different product presentation types, a wide variety of sizes that easily fits to any retailer's furniture. Alternating heights of the display surfaces and bringing back the iconic primary colour prism from Polaroid's brand identity, allows a playful look that matches the energy of the brand and the products.

We designed these displays for the European market to be adopted and we produce these units upon request.

They have been already rolled out throughout the Nordics, Benelux and numerous other European nations, where various retailers provide the new Polaroid Originals program. The units will be delivered as a ready-to-assemble package, and comes with an instruction manual, so, for any retailer, installing them will be easy as winking.

"...a platform to steal the show on the shop floor..."

Discipline
Product presentation

Client

Polaroid Originals
Variety of 7 types
Ready-to-assemble
Display
Product Presentation
European retail