Location Amsterdam, The Netherlands
Nothing beats getting to try before deciding to buy. That goes especially for innovative tech-enhanced products and gadgetry. So for Productpine, coming up with a new kind of shopping experience in this era of e-commerce, means turning everything on its head and offering an immersive shopping experience that online-only can’t match. Our challenge: translating their very first Flagship store into a 21st century playground of innovation.
“...refreshingly low-tech by using authentic materials such as wood, stone, rattan and glass...”
The Productpine Experience Store is located on one of Amsterdam’s most visited shopping streets, the Rokin. This retail store is set in an impressive building. Within we created a laidback vibe that doesn’t really feel like a shop but more like a test-ground for ultra-advanced products. Each innovation is presented out of its box, ready to use, without any additional brand promotion or distractions. Pick up and play is what it is all about. The design encourages the public to really interact.
“...a relaxed environment where enthusiasts can test innovations and share experiences.”
“High-tech” products versus a “low-tech” environment is what we took as the starting point for developing this retail interior. It serves as the connection between the innovative products and how they can be part of our daily lives.
With the power of simplicity we kept Productpine’s store refreshingly low-tech by using authentic materials such as wood, stone, rattan and glass. Such familiar material choices – reminiscent of our own homes, make it easier to imagine how the innovations on offer might become part of our daily lives. Creating this link to lifestyle is also the idea behind the store as a meeting space.
This – and how it contrasts with all the futuristic gadgets – makes for a relaxed environment where enthusiasts can test innovations and share experiences.