"...inspired by architecture, geometric shapes, lines and colors from the sixties/seventies era..."
From scratch, we designed and produced a presentation fixture resembling an architectural structure. Our visual starting point was the collaboration between Rodenstock and Vogue stylists from France. Together, they created a stunning fashion shoot inspired by architecture, geometric shapes, lines and colours from the sixties/seventies era. Using these ingredients, we reworked them into a functional design for this Rodenstock product presentation. By constructing various levels within this design we were able to create space for clearer price segmentation. Customers can browse at ease while the presentation fixture offers more space to display additional lifestyle products. It’s a one-square meter experience taking place on the shop floor.
And keeping in mind the current trend of clear and transparent spectacle frames, we gave this fixture an almost-white finish to ensure their eyewear becomes the real eye-catchers. And of course, their Hero-product gets to stand out on a special spot.
"...a one square meter experience taking place on the shop floor."
- Product presentation