"Kastehelmi plates with Ostindia bowls... Why not!"
Where Rörstrand’s section has mostly classic elements, such as dark-hued furniture and herringbone floors, iittala’s store is more contemporary-looking, with birch elements and epoxy floors. Using a singular understated colour palette (dark ceilings, bright floors, light grey pillar), the two environments neatly blend together.
We are very proud that the iittala and Rörstrands flagship store at Kungsgatan in Stockholm has received the Designbase Prize 2018 award for Most innovative Swedish design and lifestyle store. We loved creating this store together.
A few words from the jury: ’New thinking and prudence, which is not seen in many places, is among the reasons that the shop was chosen as the winner of the Designbase Prize 2018. Equipped with well-stocked tables, ceiling lamps, plants and fully functioning kitchens, a walk through the shop feels like visiting a friend with excellent taste.‘
The winner receives an automatic nomination for the Global Innovation Awards (GIA) which will be held in Chicago in March 2019.
"Winner designbase award 2018."