'...No wonder we nicknamed this project
‘The Monster Job’...'
Having worked together on previous Samsung builds, Cheil partnered with Tchai for the studio’s speedy construction. However, there was one big difference: we’d never started a project without an actual building before! With a project duration of only 3 weeks and nothing but a designated area of paving stones to work with, the predominantly glass structure – designed in the brand’s familiar black, white and blue – took us just 12 days to complete, pulling 16-hour shifts with a 30-strong team. (No wonder we nicknamed this project ‘The Monster Job’.)
Samsung Galaxy Pop up studio, Amsterdam, The Netherlands