Location: Kaufhof Leipzig, Germany
Classic, but American-modern, but classic… That is what is called to mind when thinking of this iconic fashion brand. When Tommy Hilfiger sought a solution for Men’s & Women’s Legwear at Kaufhof in Leipzig, we brought in sleek materials for this concept, to give it that American heritage feeling. Together with Stichd (engineers in brands and apparel) we decked out this shop-in-shop with bright lacquered panels and white chrome-finished hardware.
This new concept, for the fashion label, is designed within the 22 square metres that this warehouse in Leipzig extends to. However, it’s also calibrated to be adopted in other European department stores, as well as to tie in on the Tommy Hilfiger Flagship store designs.
''...what is called to mind, when thinking of this iconic fashion brand...''
- Brand space
Men’s & Women’s Legwear