"...Converse asked a wall concept that can be used in Foot Locker stores across Europe."
Converse wanted to build an edgy street feeling around their brand, representing construction work, which is often seen around New York City. One that breathes the brand's heritage and can be used for displaying all their collections. We went for a unisex theme that speaks to everyone.
To meet their requirements we came up with a wall, constructed from scaffolding poles. Included, are elements with a concrete look and feel and wire fences, neither of which are to be missed in an urban environment.
The unique part of the display is the moving visual content shown in the iconic chevron logo; an extra attraction that catches the eye of the shopping public in buzzing Oxford Street, stops them in their tracks and invites them inside to take a look at the collection.
Foot Locker sought new shop floor solutions for NIKE’s best-performing styles with which NCX can better service the local consumer. Nike came to us for the materialisation for their new NCX shop-in-shop innovations for NIKE TN, AJ sneakers and apparel and NIKE sportswear at their stores in cities around the world.
NCX activated whole woman experiences too as NIKE becomes increasingly fuelled by women engaging in sports and activities. Foot Locker asked us to cover a wall section with a shop-in-shop for women.
We are proud to have already placed these NCX walls in so many great locations.
We collaborated with NIKE's design team in developing these designs for the shop-in-shop walls by providing them with fitting materials. Up until now we have placed them over 65 stores throughout the EMEA region, and are continuing to produce and fit them as more Foot Locker locations innovate with NCX.
- Brand space
- Product presentation
Europe, Middle East and Asia
Nike NCX SiS Walls