Products from senz° need to be experienced to realise how special they are. The shop floor is the right place for this. But how do you attract direct attention from the shopper and convince him to buy your products on the spot? Tchai developed the perfect shop presentation that captures the attention of every shopper. A shop in shop at ‘De Bijenkorf’ with a wind machine and striking rain visuals with LED lighting, this gives the feeling that you’ve landed in a storm. The ‘rain shop’ simulates exactly the situation where the senz° umbrellas and umbrella holder are at their best. Seeing is believing, they say? No, experiencing is believing!