We live in a time of constant and accelerating change. Traditional business models are not designed for this environment. When we were looking for a new way to organize ourselves, we skipped the management books. We rather turned inward, to connect with our Tchi. Let us explain:
“Tchai has its roots in China, where Chi is a fundamental concept in Chinese philosophical tradition: the life force. A vital energy that is part of all that exists.
Tchi is the sum of Tchai and Chi: when the people of Tchai all apply this energy to their work, a common goal is formed and the real potential is unleashed. With this energy flowing, we create genuine connections between brands and people”. How Tchi is experienced is different for everyone, which is why we welcome all interpretations.
We’ve teamed up with other creative minds who will take turns in giving our Tchi form. These representations are given a prominent role on our website, as well as in many other ways in and around our organisation.
Meet us here from time to time and see how our Tchi transforms and grows.
A special edition, by Sioejeng Tsao, to illustrate, in retrospect, 60 years of Tchai. This monochrome work of art, also symbolises our future; ready to be coloured in. MORE
Always changing and each season defined by its own energy. Designer Kasper van Vliet gives this transition form by a design of an iconic cherry Blossom tree. MORE