We live in a time of constant and accelerating change. Traditional business models are not designed for this environment. When we were looking for a new way to organize ourselves we skipped the management books. We rather turn inwarded, to connect with our Tchi. Let us explain.
Tchai has its roots in China, where Chi is a fundamental concept in Chinese philosophical tradition: the life force. A vital energy that is part of all that exists. Tchi is the sum of Tchai and Chi: when the people at Tchai all apply this energy to their work, the real potential of things is unleashed. With his energy flowing, we create genuine connections between brands and people.
How Tchi is experienced is different for everyone, which is why we welcome all interpretations.
We’ve teamed up with other creative minds who will take turns in giving our Tchi form. These representations are given a prominent role on our website, as well as in many other ways in and around our organisation.
Meet us here from time to time and see how our Tchi transforms and grows.
The versatile illustrating artist Johan Moorman gives his interpretation form by a colourful animation like the wheels in a fruit machine. MORE