The Game of Balance

We’d like to introduce Tchi 2020 to you which has been made by the versatile illustrating artist Johan Moorman and takes the form of a colourful animation like the wheels in a fruit machine. Every year we give someone new, the challenge of visualising what Tchi means to them. How Tchi should look, sound, smell, feel or taste is for the individual to decide.

Tchi 2020 is like solving the puzzle of life
To Johan Tchi means finding the right rhythm that works for him, and that creates a kind of peace. He sees it as a game, to pursue all the elements that shape life. The bonus is when you have solved the puzzle by finding the right balance. This is what he has visualised.

Johan’s work explained
What Tchi means to Johan is when getting his drive, ambition and happiness from doing things with life perfectly in balance. He says: “When work, relaxation, sport, food and beauty are in harmony, then your vitality – the source of happiness – stays strong and it gets you going like a well-oiled machine.”

When he talks about Tchi evolving, he emphasizes that the best way to thrive is by continually changing bits in life… not by having too many balls in the air. He believes that although westerners claim to be well balanced, eastern culture surpasses them in this. When Johan travelled in Asia he was fascinated by how people live there, all with complete dedication to what they’re passionate about. “They are aiming for perfection,” he reckons, “but they have a more beautiful way of managing balance while working towards that goal.”

Spinning elements
The ‘Game of Balance’ is divided into four vertical lanes. As we can see in the left column there are leaves growing and being cultivated by the sun. This refers to growth and nature: elements needed for life. The next one is a covered plate with food. What appears on the plate can change as if you’re playing a game on a fruit machine, this refers to the fruits of life. The third column shows the energy that is released when we exercise, as well as sport functioning as a stress reliever.
The one on the right is a creation that goes through the shredder. Life is all about trial and error, which eventually results in a smiley. It’s referring to our ongoing successes and failures, which together form the process that ultimately underlies our happiness.

About the artist
Johan Moorman, who’s art is renowned for being reminiscent of arcade games and old Lego catalogues started his career as a graffiti artist in the Dutch City of Light, technology and design, Eindhoven. He likes to explore and is continually experimenting, either in style or multimedia use. Later, he graduated from the renowned Willem de Kooning Academy in Rotterdam. His works are playgrounds with perfectly balanced objects and shapes – an adventurous world that needs to be explored. Inspiration is gained from the retro-futuristic design of, for instance, cities and products. Spatial worlds become famous as murals. We also know him from creating the festival identity of the Dutch Design Week in Eindhoven and his expo in Kunsthal, Rotterdam.

A stairway to… inspiration
We incorporate these art pieces into our office as well as publishing them to the world. When a new Tchi artwork is released we bring it into our company (literally), each time placed somewhere within our building. This Tchi 2020 of Johan Moorman, we got printed on a 5-meter length of wallpaper. The lively colours and dynamic illustrations now complement our staircase, and where it’s railings seem to match Johan’s recognisable style perfectly.


We have already enjoyed several interpretations of Tchi. Last year it took the form of the iconic cherry blossom tree of designer Kasper van Vliet, which evolved with the arrival of each new season.

Dawn of the ongoing Tchi 
If you have been following our journey, you will have seen that each year we give the stage to someone new, where they visualise what Tchi means to them personally. Tchi is intertwined in everything we do, and this mutual energy can also be seen differently by the individual.