A new concept store with an office in the Pannekoekstraat in Rotterdam. That was the original plan which made us very happy. We love to work with cool brands such as The GoodPeople. In collaboration with Ivo and Nicole – the founders of The GoodPeople – we have created a clean and sophisticated concept for the store with its own strong character. With the use of various colours and materials different parts of the store are highlighted. For example the collage wall is painted in de specific blue colour of The GoodPeople brand and the counter consists of wooden slats.