Classic, but American-modern, but classic… That is what calls to mind, when thinking of this iconic fashion brand. So when Tommy Hilfiger sought for a solution for Men’s & Women’s Legwear at Kaufhof in Leipzig we brought in sleek materials for this concept, to designate that American heritage feeling. Together with Stichd, (engineers in brands and apparel,) we decked out this shop-in-shop with bright lacquered panels and white chrome-finished hardware.
This new concept for the fashion label is designed within the 22 square metres this warehouse in Leipzig extends. However, it’s also calibrated to be adopted in other Europe department stores, as well as to tie in on the Tommy Hilfiger Flagship store designs.