Join us for a special
'Build Different' session
Thursday, September 4th, 10h00 - 16h30.
At Fenix Art Museum & Restaurant Putaine.
Timetable
10h00 Arrival + Coffee at Fenix Art Museum
Address: Paul Nijghkade 5, 3072 AT Rotterdam
Enter the building at Veerlaan 19.
Parking is available just a short walk away from the museum at Q-Park Fenix, Veerlaan 9, 3072 ZP Rotterdam. Alternatively, you can park at the Q-Park De Rotterdam (Wilhelminakade 201, 3072 AR Rotterdam) or at Parking Garage Antoine Platekade (Platekade 9, 3072 ME Rotterdam) in the Kop van Zuid area. These options involve a slightly longer walk in the morning (about five minutes), but they're closer to the restaurant where we'll end the day. Fenix is also accessible by public transport. The nearest metro station is Wilhelminaplein, about a 10-minute walk from the museum.
Start the day with a cup of coffee or tea as we welcome you to this special event, held in appreciation of our partnership. Our theme, Build Different, can mean many things. What might it mean for you? Let’s begin by getting inspired and exploring that together.
10h30 Tchai Talk I
Kim Tchai will open the day with a welcome address and introduce the event theme: ’Build Different’. ‘Build Different’ is our guiding philosophy; a reflection of our global mindset, hands-on approach, and relentless focus on innovation. It defines who we are and how we work: pushing boundaries to build smarter, more intentional retail environments.
10h45 Fenix Art Museum Tour
Fenix is a new art museum in Rotterdam that tells powerful stories of migration through innovative, multi-sensory experiences. Housed in a historic harbor warehouse, it takes you on a journey through personal stories, art, and architecture. It’s more than just a museum. It’s an example of how storytelling can be reimagined to create meaningful connections reflecting what drives us: creating intentional experiences that leave a lasting impression.
10h45 Fenix Art Museum Tour
Fenix is a new art museum in Rotterdam that tells powerful stories of migration through innovative, multi-sensory experiences. Housed in a historic harbor warehouse, it takes you on a journey through personal stories, art, and architecture. It’s more than just a museum. It’s an example of how storytelling can be reimagined to create meaningful connections reflecting what drives us: creating intentional experiences that leave a lasting impression.
12h30 Walk to Restaurant Putaine
Address: Antoine Platekade 996, 3072 ME Rotterdam
Google Maps
Enjoy a brief, refreshing walk across the bridge to Restaurant Putaine, taking in the local sights along the way.
12h45 Tchai Talk II
Kim Tchai will lead the conversation, dive into your takeaways from the experiences, and spark more engaging dialogue as we move into lunch.
12h45 Restaurant Putaine
Address:
Antoine Platekade 996, 3072 ME Rotterdam
After our visit to FENIX, we’ll enjoy lunch at Putaine – a bold, contemporary restaurant floating in Rotterdam’s Rijnhaven. Led by chef Michael Schook, Putaine serves inventive, vegetable-forward dishes made with the finest Dutch ingredients. With its artful setting and stunning waterfront views, this lunch promises to be a vibrant, sensory experience.
14h45 Tap Into Your Tchi
Take a moment to reset with Vivian as she guides you through a 15-minute breathing technique session designed to help you reconnect with your Tchi*. Through calm, focused breath work, you’ll release tension, clear your mind, and restore balance. It’s the perfect way to recharge so you can enter the next session feeling refreshed, centered, and energized with positive momentum.
*Tchai has its roots in China, where Chi is a fundamental concept in Chinese philosophical tradition. It’s a vital energy that is part of all that exists. Tchi is the sum of Tchai and Chi.
15h00 Guest Speaker: Build Different
Maurice Ajanaku is a creative brand strategist with nearly two decades of experience shaping some of the world’s most distinctive brands. From luxury hospitality to cultural retail spaces, Maurice’s approach blends strategic insight with an instinct for the unexpected, helping brands create physical experiences that become part of people’s lives long after they leave the store.
As Chief Experience Officer at Maison la Matrone and former Global Brand Marketing Director at citizenM, he brings a unique lens to how thoughtful design and storytelling build emotional connections, elevate desirability, and drive long-term brand value.
At the Tchai client event, Maurice will share his perspective on what’s happening in the world of brand experience today and how brands can stand out by designing memorable, surprising touch points across the consumer journey to remain top of mind in an ever-evolving market.
15h30 Build Different Session
In this segment, participants will work on hands-on assignments focused on technology, sustainability, design, and their potential to create meaningful impact. The goal is to explore where innovation can truly make a difference and perhaps spark the beginning of a new idea, initiative, or direction.
16h30 Goodbye
Thank you for joining us in redefining the future. We hope you leave inspired and equipped with the tools to ‘Build Different’.
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