WE ARE TCHAI

A third-generation family business. We’ve grown from making displays to displaying brands. And we’ve evolved from a traditionally run company to cultivating a philosophy that’s all about maximizing the personal potential of our people, clients and suppliers.

Warsteiner

This golden hangout for Warsteiner is a nod to the German Biergarten, the typically shared tables and the atmosphere of “Gemütlichkeit.”

Stichd shop-in-shop

When Tommy Hilfiger sought for a solution for Men’s & Women’s Legwear at Kaufhof in Leipzig we brought in sleek materials for this concept, to designate that American heritage feeling.

HEMA Pilot-stores

HEMA continues experimenting with new concepts to improve performance in their Dutch stores as well as internationally.

Here you can find sneak-previews from the concept developments…

Productpine

Nothing beats getting to try before deciding to buy. That goes especially for innovative tech-enhanced products and gadgetry. So for Productpine, coming with a new kind of shopping experience in this era of e-commerce, that means turning everything on its head and offering an immersive shopping experience where online-only can’t match. Our challenge: translating their very first Flagship store into a 21st century playground of innovation.

NS waiting spots

At request of NS stations we created waiting spots at train stations that connect the traveller with the vibe of a Dutch city. The contemporary designs for this project transfer the characteristics of a city to their waiting areas. 

Rodenstock

“It needs to fit inside just one square metre of space and must not obstruct the view on the shop floor,” . Premium German eyewear brand Rodenstock came to us looking for a new and active way to display their international collection at European retailers.

BUGABOO

‘Simply safe, every time’. That is what the new Bugaboo Turtle by Nuna car seat is. Tchai gives it a platform to steal the show on the shop floor.

HEMA

Dutch retailer HEMA introduced the new beauty label B.A.E., before anything else.  B.A.E. is targeted at Millennials. To appeal to this design-conscious demographic, Tchai developed, designed and built two product table prototypes that can be rolled out into future in-store solutions.

Quinny Hubb

As flexible and practical as it is good-looking, the Quinny Hubb is the ultimate stroller to breeze through the city. To showcase this new model, Tchai created a presentation concept with a matching urban baby look.

Skins Cosmetics

Almost twenty years ago, Skins Cosmetics became the first beauty retailer in the Netherlands to sell internationally famed niche brands which could not be found in other shops. It’s always a treat for Tchai to work on projects in our hometown and this build was no exception.

STICHD

Stichd are partners with global high end fashion brands and they design, produce and sell their socks and underwear collections. We have designed, produced and implemented the retail collection presentations for Levi’s, Puma and Tommy Hilfiger over many years.

Samsung

Samsung: ‘Inspire the World, Create the Future’. With Cheil we have created many amazing projects together for the inspiring brand Samsung.

Iittala

Iittala is a prestigious Finnish brand from the Fiskars Group. They believe in beautifully designed lifestyle products, which are resistant to changing times and trends. We use the same principles for creating the retail experience stores, brand stores, shop-in-shops, outlet stores and product presentations.

The Power we call Tchi

What has always defined Tchai as a company is the energy we put into every project we’re involved in. The relentless drive, the commitment, the inspiration. That’s our energy, that’s our Tchi.

The good people

A new concept store in Rotterdam. We have created a clean and sophisticated concept with its own strong character.

Nike

Nike: ‘Just do it’. We thrive in a hands-on environment and loved the challenge we did together.

DHL

DHL connects people and delivers excellence day in and day out. We helped DHL with their mission by creating and realizing their Business to Consumer retail concept for their services centers and brand stores.

UNLEASHING
THE POWER OF
YOUR BRAND

Tchai creates brand activation through concept thinking, flagship stores, concept stores, pop-up stores, product presentations and any other kind of surprising stuff we can to make your brand stand out and drive revenue.

Funkie House

Funkie House has been an iconic Rotterdam shopping destination since 1989. With our mutual love for the city of Rotterdam, Tchai was thrilled to take the lead in the redesign of this Rotterdam store.

Simon lévelt

Since 1826 the Dutch brand Simon Lévelt has provided us with the finest coffees and teas from far away overseas places. Their mission has been finetuned to enrich your own tastes and thus also explore the world. We were asked to transform their retail concept so they could carry out this mission.

JBL

Their mission, from the year 2000, is to make it possible to listen to music whenever and wherever you like. We love designing and realizing shop-in-shops and product presentations for this vibrant brand.

Senz

senz° the original storm umbrella. We created and built a ‘rain shop’ that simulates exactly the situation where the senz° umbrellas are at their best. Seeing is believing, they say? No, experiencing is believing!

Annadiva

Annadiva stands for premium lingerie and swimwear where you can get expert advice with a personal touch. For their new store, Tchai was asked to conceptualise and build an interior to emphasise Annadiva’s reputation.

SOURCING THE WORLD

We selected the best of the best global partners for the very best local results.
We have put a lot of energy and care into this continuing process.

harman kardon

A brand where unequaled sound quality and marvelous design are brought together. In collaboration with Harman Kardon we try to visualize this through sensory stimulating shop-in-shops and product presentations.

Bravecto

Fleas and ticks: they disappear quickly with Bravecto’s chewable tablets. We developed a modular counter display that immediately draws attention.