Introducing Tchai scope:
the future in focus

We're always exploring the forefront of innovation, industry trends, and movements that inspire and captivate us. In our new Tchai Scope series, we aim to share groundbreaking developments and trends that shape the future, from sustainable solutions in design to cutting-edge production techniques like 3D printing.

Brands are increasingly turning to 3D printing for their retail environments because consumers now expect sustainability to be seamlessly integrated into every aspect of brand activation. This macro trend reflects a broader shift in consumer expectations, where sustainability is no longer optional but essential.

The benefits of 3D printing are transformative: zero waste, unparalleled design flexibility, local production capabilities, and the use of recycled materials. A standout example is Nescafé's Dolce Gusto 'Neo,' where Estudio Guto Requena crafted a sustainable pop-up store in São Paulo using 3D-printed biodegradable materials and recycled plastic. This innovative approach not only creates a unique shopping experience but also educates consumers on sustainability, fostering engagement and promoting ongoing eco-friendly initiatives.

Showcasing sustainability authentically can elevate your brand, setting you apart as a leader committed to a greener future.

Source: Estudio Guto Requena via ArchDaily