A fresh breeze for Tchi 2025

Our Tchi, representing our energetic life force flowing through all our creations as a source for good, is getting a brand-new face for 2025. And who better to bring it to life than the talented Amelia Graham. As a creative pioneer, with an impressive portfolio of collaborations with brands like LVMH, Nike, and W Hotel, Amelia brings a fresh perspective and her signature geometric style to Tchai. 

Amelia’s designs are characterized by a strong focus on geometric and mathematical patterns that exude harmony and balance. Her work transcends traditional boundaries; she creates art that finds its way into fashion, interior design, and visual communication. By combining clean lines, rhythmic forms, and vibrant colors, Amelia crafts a dynamic visual universe. Her designs are both timeless and modern, perfectly blending aesthetic and functional needs. This versatility makes her work an inspiration across various disciplines. 

Breaking boundaries 

Her ability to break boundaries with versatile designs aligns seamlessly with our core values. At Tchai, we believe in the power of synergy across different disciplines, and Amelia embodies that vision perfectly. Her art is not only visually striking but also tells a story of impact, transformation, and positive energy. Exactly what Tchi 2025 needs. 

Wisdom, transformation, and elegance 

For 2025, Amelia draws inspiration from the Chinese astrological theme of the Year of the Snake. The layers and shedding of the snake symbolize a continuous pursuit of innovation, transforming strategies through wisdom and evolving tactics. It’s about making an impact through thoughtful change.

Her design combines wisdom, transformation, and elegance into a visual masterpiece. Moving away from naturalistic tones, she embraces a bold color palette that captures the essence of Tchai: fresh, contemporary, and unified. This choice aligns perfectly with the theme of the year: Impactful. The artwork features an abstract rendition of the Snake, reflecting its sinuous lines and precise nature without being overly literal. 

Tchi: our unique energy and essence

Tchai has its roots in China, where Chi is a fundamental concept in Chinese philosophy: the life force—a vital energy that is part of all that exists. By blending Chi with Tchai, we arrive at Tchi, our unique energy and essence.

Over the years, we’ve collaborated with several creative minds, each offering their own interpretation of our Tchi. These representations play a prominent role in our communications, on our website, social media channels, and across various touchpoints within our organization.