Estelle flagship store

Tristar, a well-established brand in professional cleaning supplies, recognized a growing consumer demand for products that are both professional and gentle. This insight led to the creation of a new brand, Estelle, designed to bring harmony into the home with premium multi-purpose cleaners and accessories. Estelle's first store, located at Korte Brugstraat 2 in Breda, the Netherlands, opened its doors last summer. The retail space reflects the brand's heritage in science and expertise, with a design that feels more like a lifestyle boutique than a traditional store. A central feature of the store is a stunning counter where customers can experiment, test products, and even create personal blends, evoking the feel of a scientific laboratory.

We played a crucial role in this project, from identifying the shifting consumer market to developing the branding, and ultimately designing, producing, and delivering a retail environment that seamlessly connects all these elements.

Store

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