JBL Gamification

Gamification has become a hot topic in the world of marketing and engagement. For those who might not be familiar, gamification is the use of game elements in non-game contexts, such as marketing, recruitment and HR campaigns with the goal of making the experience more engaging. In short, it allows companies to tap into the principles of human psychology that make the campaigns memorable and impactful. (Adact, 2023)

JBL introduces JBL Gamification. Kicking-off with their Snow Party campaign. Bringing hundreds of people from all over Europe together in Val Thorens, France, for an actual Snow Party. Fans of the brand can even win a complete catered trip for two. To create more exposure for the campaign a special Snow Party game is created including matching displays to place in 10+ stores.

JBL Gamification is a collaboration between JBL, Tchai and OMM. We had the honor to participate in initiating the concept and developed matching product displays. The game and the display will be updated and reskinned whenever a new campaign or theme is launched.

Play the game? Visit one of the 10 shop-in-shop locations! In Amsterdam, The Hague, Leidschendam, Almere, Bergen op Zoom (NL), Madrid (ES), Berlin, Hamburg, Munich (DE) or Vienna (AT).