Commercial concept for Footlocker throughout EMEA

A commercial concept with impact-making and scalable branded spaces for selected NIKE brands. As the new year of 2022 started, we counted the 71st project that we fitted in Foot Locker stores. Discover how we did it for NIKE NCX-, Women-, and Jordan walls in one of the world's largest shopping centers, the Dubai Mall in UAE.

NIKE, renowned for its fast-moving innovations, has come up with a new strategy to double its impact and the speed in which they get to market. It’s the NIKE Consumer Experience – better known as NCX – by which the sports brand is ramping up a more consumer-direct offensive through a vastly streamlined distribution system. As Foot Locker has a key role in NIKE’s Network of partner stores, the sports shoes and apparel brand is continuously improving their shop floor solutions for NIKE’s best-performing styles, with which NCX can better service the local consumer.

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