Samsung Botanical

For the introduction of Samsung’s newest device - the Samsung Galaxy S23 - we have produced and installed a wide variety of retail displays in collaboration with our partner Cheil Benelux. Cheil in turn took care of creation and design. With this collaboration we once again showed the power of a good partnership.

To highlight Samsung’s latest products and create extra visibility, the campaign has a remarkable theme: botanical. Lots of green in combination with colorful flowers. Real eye-catchers that can be put in various retail environments. The displays, including a selfie wall, are installed across multiple shops in cities throughout the Benelux.

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