A contemporary space
that redefines the retail experience

The Simon Lévelt flagship store in Amsterdam’s Ferdinand Bolstraat invites tea and coffee lovers to explore a world of flavors and discover their unique taste preferences. This contemporary space redefines the retail experience: instead of traditional over-the-counter sales, it offers an open, immersive environment for personal exploration.

With nearly two centuries on Dutch high streets, Simon Lévelt has become synonymous with quality coffee and tea sourced from around the globe. The new store concept focuses on storytelling, product origin, and brewing techniques, allowing customers to engage deeply with the brand’s heritage. Durable materials, such as laminated wood and brass accents, bring a sense of purity and refinement, aligning with Simon Lévelt’s commitment to quality without compromise.